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Sales and Marketing Review
- Target market and new target users / prospects
Analysing which of your clients are most valuable and what they need.
Focus on Customer Lifetime Value revenue potential.
- Define market research needs
What research needs to be undertaken to intimately understand your
client needs.
- Positioning versus competitors
Mapping your product benefits against those of your competitors,
in order to focus on key USP and brand strengths.
- Brand and USP differentiation
Verify that your customers understand your brand and how they relate to it.
- Product Packaging
Crafting sales packages that meet your target purchaser(s) needs. Focus on
visuals, copy and delivery.
- Contact Strategy Review
An in depth look at how best to communicate with your customers. Determine which communication medium to use (i.e. Telemarketing, Exhibition, PR, Field Sales) when and why.
- Sales Process Review
Review Sales process in order to optimise resource allocation.
Increase order conversion rates and the sales cycle length.
- Sales Structure Review
Analysis of the existing sales structure to find out if the present structure can be improved and if the sales staff are trained, managed, motivated and working in the most productive manner.
An overview on the ability of the sales staff and sales management.
- Sales Cost Analysis / Cash Flow Management
An in-depth analysis of the cost of sale and ways to reduce sales costs. Analyse if reductions
in cost or improved productivity can be made through outsourcing certain sales functions.
Analysis of the product range and sales emphasis to ensure maximum profitability.
Analysis of cash flow management process (payable/receivables/inventory).
- Sales Approach / KPI
An investigation into the general sales approach, prospecting, appointment making, presentations, quotes and closing the business. Analysis of the solutions that are being sold. Examine the Key Performance Indicators and ensure they are correct to meet company requirements being adhered to, monitored and producing the desired result.
- Targets / Pay Plan
Ensure the existing targets are correct and that the pay plan is set to encourage the correct practices and company results required. Analyse both the Targets and Pay Plan to ensure it encourages both customer retention and new business development. Advice on incentives, recognition rewards and team building events.
- Customer Service Indicators
Ensure that processes are in place to monitor and act upon customer service results as well as ensure that customers are handled with passion and fulfilling their commitment.
- Forecasting
Ensure that the processes are in place to give an accurate forecast of monthly business as well as long term business forecast. Ensure that the current processes have been adopted by both sales and sales management.
- Full Report
With a Sales Optimisation Review you will be given a full report of all findings and recommendations of action to rectify or improve. You will also be given guide lines as to how you can expect these recommendations will effect the P&L.
Average Time to complete a Sales & Marketing Optimisation Review is 5 days on site (2 days Charles Smee - Marketing Consultant, 3 days David Acheson -Sales Consultant) plus report creation time.
Price £5,000 plus VAT
Assistance is required by all senior management, sales management, marketing and the company financial controller. The report is confidential and will not be disclosed to any other party.
CONSULTANCY
SERVICES
We are able to offer a full
Sales and Marketing
Review
Sales & Marketing
Consultancy
8 Chillerton Farm
Barns, Main Road,
Chillerton, Newport
Isle of Wight
UK
PO30 3HW
01983 721496
07920 269155
8 Chillerton Farm
Barns, Main Road,
Chillerton, Newport
Isle of Wight
UK
PO30 3HW
01983 721496
07920 269155
8 Chillerton Farm
Barns, Main Road,
Chillerton, Newport
Isle of Wight
UK
PO30 3HW
01983 721496
07920 269155
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